The dimensionality of price perceptions: A cross-cultural comparison of Asian consumers

International Review of Retail, Distribution and Consumer Research

Volumn 14, Issue 1, 2004, Pages 83-100

  Sternquist, Brenda ^a   Byun, Sang Eun ^a   Jin, Byoungho ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Asian consumers; Dimensionality; price perception; shopping behavior

Indexed keywords

EID: 33745474712     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/0959396032000154310     Document Type: Article

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