The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions

Journal of Relationship Marketing

Volumn 6, Issue 1, 2007, Pages 63-87

  Gounaris, Spiros P ^a   Tzempelikos, Nektarios A ^a   Chatzipanagiotou, Kalliopi ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Cross buying; Customer perceived value; Loyalty; Repurchase intention; Satisfaction; Social pressure; Word of mouth

Indexed keywords

EID: 34548308899     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v06n01_05     Document Type: Article

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