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Volumn 28, Issue 1, 2008, Pages 15-26

Effects of corporate reputations, relationships and competing suppliers' marketing programmes on customers' cross-buying intentions

Author keywords

Competing suppliers' marketing programs; Corporate reputations; Cross buying intentions; Interpersonal relationships

Indexed keywords

COMPETITION (ECONOMICS); CORPORATE STRATEGY; INSURANCE INDUSTRY; MARKETING;

EID: 37249089706     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060701725370     Document Type: Article
Times cited : (32)

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