The future is predictable for international marketers: Converging incomes lead to diverging consumer behaviour

International Marketing Review

Volumn 17, Issue 2, 2000, Pages 103-113

  De Mooij, Marieke ^a  

^a Cross Cultur Communications Company   (Netherlands)

Author keywords

Globalization; International marketing; National cultures

Indexed keywords

EID: 0009251887     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330010322598     Document Type: Article

References (19)

1. Agrawal, M. (1995), "Review of a 40-year debate in international advertising", International Marketing Review, Vol. 12 No. 1, pp. 26-48.
2. Business Week (1999), 12 July, p. 41.
3. Buzzell, R.D. (1968), "Can you standardize multinational marketing?", Harvard Business Review, November-December, pp. 102-13.
4. Craig, C.S., Douglas, S.P. and Grein, A. (1992), "Patterns of convergence and divergence among industrialized nations: 1960-1988", Journal of International Business Studies, Vol. 23 No. 4, pp. 773-86.
5. Elinder, E. (1965), "How international can European advertising be?", Journal of Marketing, Vol. 29, April.
6. Euromonitor (1997), Consumer Europe 1997 (provides sales data in value and/or volume for a number of product categories in the 15 countries of the EU plus Switzerland and Norway) London.
7. EMS (1995/1996/1997/1999) the European Media & Marketing Survey is a research survey of print media readership and TV audience levels within the upscale consumer group in Europe (EU, Switzerland and Norway), Inter/View International.
8. Hofstede, G.H. (1991), Cultures and Organizations, Software of the Mind, McGraw Hill, Maidenhead.
9. Holden, N. (1998), "Viewpoint: international marketing studies - time to break the English language strangle-hold?", International Marketing Review, Vol. 15 No. 2, pp. 86-100.
10. Jain, S.C. (1989), "Standardization of international marketing strategy: some research hypotheses", Journal of Marketing, Vol. 53, January, pp. 70-9.
11. Kotler, P. (1986), "Global standardization - courting danger", The Journal of Consumer Marketing, Vol. 3 No. 2, Spring, pp. 13-15.
12. Levitt, T. (1983), "The globalization of markets", Harvard Business Review, May-June, pp. 2-11.
13. Reader's Digest (1970), "A survey of Europe today" (a study of consumption habits and attitudes in 16 European countries), The Reader's Digest Association Limited, London.
14. Reader's Digest (1991), "Eurodata survey" (a study of the lifestyles, consumer spending habits and attitudes of people in 17 European countries), Reader's Digest, The Reader's Digest Association Limited, London.
15. Roostal, I. (1963), "Standardization of advertising for Western Europe", Journal of Marketing, October, pp. 15-20.
16. Schlegelmilch, B.B and Sinkovics, R. (1998), "Viewpoint: marketing in the information age - can we plan for an unpredictable future?", International Marketing Review, Vol. 15 No. 3, pp. 162-70.
17. Sheth, J. (1986), "Global markets or global competition?", Journal of Marketing, April, pp. 9-11.
18. Usunier, J.-C. (1996/1997), "Atomistic versus organic approaches", International Studies of Management & Organization, Vol. 26 No. 4, Winter, pp. 90-112.
19. World Bank (1998/1999), World Development Report.