Value through combined offerings of bank and insurance

International Journal of Bank Marketing

Volumn 29, Issue 7, 2011, Pages 535-554

  Mäenpää, Irinja ^a   Voutilainen, Raimo ^b  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

^b Credit and Industry Analysis   (Finland)

Author keywords

Cross selling; Customer value; Financial services; Hybrid products; One stop shopping; Small to medium sized enterprises

Indexed keywords

EID: 80054088888     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321111177812     Document Type: Article

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