A goal-based model of product evaluation and choice

Journal of Consumer Research

Volumn 39, Issue 2, 2012, Pages 260-292

  van Osselaer, Stijn M J ^a   Janiszewski, Chris ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84864023186     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/662643     Document Type: Article

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