The effect of temporal frame on information considered in new product evaluation: The role of uncertainty

Journal of Consumer Research

Volumn 34, Issue 6, 2008, Pages 897-913

  Grant, Susan Jung ^a   Tybout, Alice M ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 42549091624     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/527342     Document Type: Article

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