Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision

Journal of Consumer Research

Volumn 36, Issue 3, 2009, Pages 380-393

  Wilcox, Keith ^a   Vallen, Beth ^b   Block, Lauren ^b   Fitzsimons, Gavan J ^c  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b LOYOLA UNIVERSITY MARYLAND   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70149096210     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/599219     Document Type: Article

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