Choice based on goals

Marketing Letters

Volumn 16, Issue 3-4, 2005, Pages 335-346

  Van Osselaer, Stijn M J ^a   Ramanathan, Suresh ^b   Campbell, Margaret C ^c   Cohen, Joel B ^d   Dale, Jeannette K ^c   Herr, Paul M ^c   Janiszewski, Chris ^d   Kruglanski, Arie W ^e   Lee, Angela Y ^f   Read, Stephen J ^g   Russo, J Edward ^h   Tavassoli, Nader T ⁱ  

^a ERASMUS UNIVERSITY   (Netherlands)

^b UNIVERSITY OF CHICAGO   (United States)

^c UNIVERSITY OF COLORADO   (United States)

^d UNIVERSITY OF FLORIDA   (United States)

^e UNIVERSITY OF MARYLAND   (United States)

^f NORTHWESTERN UNIVERSITY   (United States)

^g UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^h Department of Obstetrics Gynecology   (United States)

ⁱ LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Consumer choice; Goal activation; Goal based choice

Indexed keywords

EID: 32044440278     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-005-5896-y     Document Type: Article

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