How endowed versus earned progress affects consumer goal commitment and motivation

Journal of Consumer Research

Volumn 37, Issue 4, 2010, Pages 641-654

  Zhang, Ying ^a   Huang, Szu Chi ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78649954055     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/655417     Document Type: Article

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