Consideration set overvaluation: When impossibly favorable ratings of a set of brands are observed

Journal of Consumer Psychology

Volumn 12, Issue 4, 2002, Pages 353-361

  Kardes, Frank R ^a   Sanbonmatsu, David M ^b   Cronley, Maria L ^c   Houghton, David C ^d  

^a UNIVERSITY OF CINCINNATI   (United States)

^b UNIVERSITY OF UTAH   (United States)

^c MIAMI UNIVERSITY   (United States)

^d NORTHWEST NAZARENE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036420976     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1057-7408(16)30086-9     Document Type: Article

References (28)

1. Alba, Joseph W., & Chattopadhyay, Amitava. (1985). Effects of context and part-category cues on recall of competing brands. Journal of Marketing Research, 22, 340-349.
2. Alba, Joseph W., & Chattopadhyay, Amitava. (1986). Salience effects in brand recall. Journal of Marketing Research, 23, 363-369.
3. Alicke, Mark D. (1985). Global self-evaluation as determined by the desirability and controllability of trait adjectives. Journal of Personality and Social Psychology, 49, 1621-1630.
4. Alicke, Mark D., Klotz, M. L., Breitenbecher, David L., Yurak, Tricia J., & Vredenburg, Debbie S. (1995). Personal contact, individuation, and the better-than-average effect. Journal of Personality and Social Psychology, 68, 804-825.
5. Davies, Martin F. (1998). Dogmatism and belief formation: Output interference in the processing of supporting and contradictory cognitions. Journal of Personality and Social Psychology, 75, 456-466.
6. Dhar, Ravi. (1997). Consumer preference for a no-choice option. Journal of Consumer Research, 24, 215-231.
7. Dhar, Ravi, & Simonson, Itamar. (1992). The effect of the focus of comparison on consumer preferences. Journal of Marketing Research, 29, 430-440.
8. Dodds, William B., Monroe, Kent B., & Grewal, Dhruv. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 28, 307-319.
9. Dunning, David, Meyerowitz, Judith A., & Holzberg, Amy D. (1989). Ambiguity and self-evaluation: The role of idiosyncratic trait definitions in self-serving assessments of ability. Journal of Personality and Social Psychology, 57, 1082-1090.
10. Feldman, Jack M., & Lynch, John G. (1988). Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. Journal of Applied Psychology, 73, 421-435.
11. Fiedler, Klaus. (1996). Explaining and simulating judgment biases as an aggregation phenomenon in probabilistic, multiple-cue environments. Psychological Review, 103, 193-214.
12. Hoch, Stephen J. (1984). Availability and interference in predictive judgment. Journal of Experimental Psychology: Learning, Memory, and Cognition, 10, 649-662.
13. Hoch, Stephen J. (1985). Counterfactual reasoning and accuracy in predicting personal events. Journal of Experimental Psychology: Learning, Memory, and Cognition, 11, 719-731.
14. Hoch, Stephen J., & Deighton, John. (1989). Managing what consumers learn from experience. Journal of Marketing, 53, 1-20.
15. Kahneman, Daniel, & Knetsch, Jack L. (1992). Valuing public goods: The purchase of moral satisfaction. Journal of Environmental Economics & Management, 22, 57-70.
16. Kardes, Frank R., & Gurumurthy, Kalyanaram. (1992). Order-of-entry effects on consumer memory and judgment: An information integration perspective. Journal of Marketing Research, 29, 343-357.
17. Kardes, Frank R., Gurumurthy, Kalyanaram, Chandrashekaran, Murali, & Dornoff, Ronald J. (1993). Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage. Journal of Consumer Research, 20, 62-75.
18. Klar, Yechiel, & Giladi, Eilath E. (1997). No one in my group can be below the group's average: A robust positivity bias in favor of anonymous peers. Journal of Personality and Social Psychology, 73, 885-901.
19. Kruglanski, Arie W., & Webster, Donna M. (1996). Motivated closing of the mind: "Seizing" and "freezing." Psychological Review, 103, 263-283.
20. Millar, Murray G., & Tesser, Abraham. (1986). Thought-induced attitude change: The effects of schema structure and commitment. Journal of Personality and Social Psychology, 51, 259-269.
21. Muthukrishnan, A. V., & Ramaswami, S. (1999). Contextual effects on the revision of evaluative judgments: An extension of the omission-detection framework. Journal of Consumer Research, 26, 70-84.
22. Sanbonmatsu, David M., Kardes, Frank R., Posavac, Steven S., & Houghton, David C. (1997). Contextual influences on judgment based on limited information. Organizational Behavior and Human Decision Processes, 69, 251-264.
23. Sanbonmatsu, David M., Posavac, Steven S., Kardes, Frank R., & Mantel, Susan P. (1998). Selective hypothesis testing. Psychonomic Bulletin & Review, 5, 197-220.
24. Schkade, David A., & Kahneman, Daniel. (1998). Does living in California make people happy? A focusing illusion in judgments of life satisfaction. Psychological Science, 9, 340-346.
25. Sears, David O. (1983). The person-positivity bias. Journal of Personality and Social Psychology, 44, 233-250.
26. Tesser, Abraham. (1978). Self-generated attitude change. In Leonard Berkowitz (Ed.), Advances in experimental social psychology (Vol. 11, pp. 290-338). New York: Academic.
27. Tversky, Amos, & Koehler, Derek. (1994). Support theory: A nonextensional representation of subjective probability. Psychological Review, 101, 547-568.
28. Webster, Donna M., & Kruglanski, Arie W. (1994). Individual differences in need for cognitive closure. Journal of Personality and Social Psychology, 67, 1049-1062.