Consumer learning and brand equity

Journal of Consumer Research

Volumn 27, Issue 1, 2000, Pages 1-16

  Van Osselaer, Stijn M J ^a   Alba, Joseph W ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034343639     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/314305     Document Type: Article

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