Variety, vice, and virtue: How assortment size influences option choice

Journal of Consumer Research

Volumn 35, Issue 6, 2009, Pages 641-651

  Sela, Aner ^a   Berger, Jonah ^b   Liu, W ^c  

^a STANFORD UNIVERSITY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649214274     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/593692     Document Type: Article

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