Locus of equity and brand extension

Journal of Consumer Research

Volumn 29, Issue 4, 2002, Pages 539-550

  Van Osselaer, Stijn M J ^a   Alba, Joseph W ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042730062     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/346249     Document Type: Article

References (30)

1. Aaker, David A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York: Free Press.
2. Anderson, John R. and Gordon H. Bower (1973), Human Associative Memory, New York: Halstead.
3. Anderson, John R. and Christian Lebiere (1998), The Atomic Components of Thought, Mahwah, NJ: Erlbaum.
4. Baker, A. G., Frédéric Vallée-Tourangeau, and Robin A. Murphy (2000), "Asymptotic Judgment of Cause in a Relative Validity Paradigm," Memory and Cognition, 28 (April), 466-479.
5. Broniarczyk, Susan M. and Joseph W. Alba (1994), "The Importance of the Brand in Brand Extension," Journal of Marketing Research, 31 (May), 214-228.
6. Brown, Christina L. and Gregory S. Carpenter (2000), "Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice," Journal of Consumer Research, 26 (March), 372-385.
7. Carpenter, Gregory S., Rashi Glazer, and Kent Nakamoto (1994), "Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes," Journal of Marketing Research, 31 (August), 339-350.
8. Cheng, Patricia W. (1997), "From Covariation to Causation: A Causal Power Theory," Psychological Review, 104 (April), 367-405.
9. Desai, Kalpesh Kaushik and Kevin Lane Keller (2002), "The Effects of Ingredient Branding Strategies on Host Brand Extendibility," Journal of Marketing, 66 (January), 73-93.
10. Erdem, Tülin and Joffre Swait (1998), "Brand Equity as a Signaling Phenomenon," Journal of Consumer Psychology, 7 (2), 131-157.
11. Fournier, Susan (1998), "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, 24 (March), 343-373.
12. Gluck, Mark A. and Gordon H. Bower (1988), "From Conditioning to Category Learning: An Adaptive Network Model," Journal of Experimental Psychology: General, 117 (September), 227-247.
13. Green, Paul E. and Yoram Wind (1975), "New Ways to Measure Consumers' Judgments," Harvard Business Review, 53 (July-August), 107-117.
14. Hoch, Stephen J. and John Deighton (1989), "Managing What Consumers Learn from Experience," Journal of Marketing, 53 (April), 1-20.
15. Hoch, Stephen J. and Young-Won Ha (1986), "Consumer Learning: Advertising and the Ambiguity of Product Experience," Journal of Consumer Research, 13 (September), 221-233.
16. Hutchinson, J. Wesley and Joseph W. Alba (1991), "Ignoring Irrelevant Information: Situational Determinants of Consumer Learning," Journal of Consumer Research, 18 (December), 325-345.
17. Keller, Kevin Lane (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing, 57 (January), 1-22.
18. _ (1998), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Upper Saddle River, NJ: Prentice-Hall.
19. Kelley, Harold H. (1973), "The Process of Causal Attribution," American Psychologist, 28 (February), 107-128.
20. Lober, Klaus and David R. Shanks (2000), "Is Causal Induction Based on Causal Power? Critique of Cheng (1997)," Psychological Review, 107 (January), 195-212.
21. Louviere, Jordan and Richard Johnson (1988), "Measuring Brand Image with Conjoint Analysis and Choice Models," in Defining, Measuring, and Managing Brand Equity: A Conference Summary, ed. Lance Leuthesser, Report 88-104, Cambridge, MA: Marketing Science Institute, 20-22.
22. Muthukrishnan, A. V. and Frank R. Kardes (2001), "Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience," Journal of Consumer Research, 28 (June), 89-104.
23. Park, Chan Su and V. Srinivasan (1994), "A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility," Journal of Marketing Research, 31 (May), 271-288.
24. Pearce, John M. and Mark E. Bouton (2001), "Theories of Associative Learning in Animals," Annual Review of Psychology, 52, 111-139.
25. Shanks, David R., Douglas L. Medin, and Keith J. Holyoak, eds. (1996), The Psychology of Learning and Motivation, Vol. 34, Causal Learning, San Diego, CA: Academic Press.
26. Simonson, Itamar, Ziv Carmon, and Suzanne O'Curry (1994), "Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice," Marketing Science, 13 (Winter), 23-40.
27. Simonson, Itamar, Stephen M. Nowlis, and Yael Simonson (1993), "The Effect of Irrelevant Preference Arguments on Consumer Choice," Journal of Consumer Psychology, 2 (3), 287-306.
28. Van Osselaer, Stijn M. J. and Joseph W. Alba (2000), "Consumer Learning and Brand Equity," Journal of Consumer Research, 27 (June), 1-16.
29. Van Osselaer, Stijn M. J. and Chris Janiszewski (2001), "Two Ways of Learning Brand Associations," Journal of Consumer Research, 28 (September), 202-223.
30. Wood, Stacy L. (2001), "Remote Purchasing Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes," Journal of Marketing Research, 38 (May), 157-169.