Mental accounting as self-regulation: Representativeness to goal-derived categories;Mentale kontoführung als selbstregulierung: Repräsentativität für zielgeleitete kategorien

Zeitschrift fur Sozialpsychologie

Volumn 29, Issue 2, 1998, Pages 89-104

  Brendl, C Miguel ^a   Markman, Arthur B ^b   Higgins, E Tory ^b  

^a UNIVERSITY OF KONSTANZ   (Germany)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Consumer behavior; Decision making; Representativeness heuristic; Self regulation; Similarity

Indexed keywords

EID: 0032393078     PISSN: 00443514     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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