Choice, rejection, and elaboration on preference-inconsistent alternatives

Journal of Consumer Research

Volumn 38, Issue 2, 2011, Pages 229-241

  Juliano, Laran ^a   Wilcox, Keith ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b BABSON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79960403146     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/659040     Document Type: Article

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