A bite to whet the reward appetite: The influence of sampling on reward-seeking behaviors

Journal of Marketing Research

Volumn 45, Issue 4, 2008, Pages 403-413

  Wadhwa, Monica ^a   Shiv, Baba ^a   Nowlis, Stephen M ^b,c  

^a STANFORD UNIVERSITY   (United States)

^b AT AND T LABS RESEARCH   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Consumer behavior; Consumption motivation; Promotions; Sampling

Indexed keywords

EID: 49949089885     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.4.403     Document Type: Article

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