Beyond Vicary's fantasies: The impact of subliminal priming and brand choice

Journal of Experimental Social Psychology

Volumn 42, Issue 6, 2006, Pages 792-798

  Karremans, Johan C ^a   Stroebe, Wolfgang ^b   Claus, Jasper ^b  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b UTRECHT UNIVERSITY   (Netherlands)

Author keywords

Advertisement; Goals; Subliminal priming

Indexed keywords

EID: 33748908115     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2005.12.002     Document Type: Article

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