Counteractive construal in consumer goal pursuit

Journal of Consumer Research

Volumn 37, Issue 1, 2010, Pages 129-142

  Ying, Zhang ^a   Szu Chi, Huang ^b   Broniarczyk, Susan M ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952017641     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/649912     Document Type: Article

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