Self-Regulating enhances self-regulation in subsequent consumer decisions involving similar response conflicts

Journal of Consumer Research

Volumn 36, Issue 3, 2009, Pages 394-405

  Dewitte, Siegfried ^a   Bruyneel, Sabrina ^a   Geyskens, Kelly ^b  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70149104829     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/598615     Document Type: Article

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