Social context and advertising memory

Journal of Marketing Research

Volumn 44, Issue 2, 2007, Pages 284-296

  Puntoni, Stefano ^a   Tavassoli, Nader T ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34250183389     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.2.284     Document Type: Article

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