Goal fulfillment and goal targets in sequential choice

Journal of Consumer Research

Volumn 32, Issue 3, 2005, Pages 396-404

  Novemsky, Nathan ^a   Dhar, Ravi ^a  

^a YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 30344476086     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/497551     Document Type: Article

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