Goal-derived categories and the antecedents of across-category consideration

Journal of Consumer Research

Volumn 23, Issue 3, 1996, Pages 240-250

  Ratneshwar, S ^b   Pechmann, Cornelia ^a   Shocker, Allan D ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030364544     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209480     Document Type: Article

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