Been there, done that: The impact of effort investment on goal value and consumer motivation

Journal of Consumer Research

Volumn 38, Issue 1, 2011, Pages 78-93

  Zhang, Ying ^a   Xu, Jing ^b   Jiang, Zixi ^b   Huang, Szu Chi ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b Peking University   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79956286426     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/657605     Document Type: Article

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