Explicating corporate brands and their management: Reflections and directions from 1995

Journal of Brand Management

Volumn 18, Issue 3, 2010, Pages 180-196

  Balmer, John M T ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78650265999     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.46     Document Type: Review

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