Brand-building: Finding the touchpoints that count

Journal of Business Strategy

Volumn 26, Issue 2, 2005, Pages 11-18

  Hogan, Suzanne ^a   Almquist, Eric ^a   Glynn, Simon E ^a  

^a Lippincott Mercer ^*  (United States)

Author keywords

Brand equity; Brands; Customer satisfaction; Return on investment

Indexed keywords

EID: 18844440430     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660510586292     Document Type: Article

References (0)