Understanding the pitfalls in the corporate rebranding process

Corporate Communications

Volumn 12, Issue 4, 2007, Pages 341-355

  Gotsi, Manto ^a   Andriopoulos, Constantine ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Brand management; Corporate branding; Corporate communications; Organizational change

Indexed keywords

EID: 34848901046     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280710832506     Document Type: Article

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