Corporate brand cultures and communities

Brand Culture

Volumn , Issue , 2005, Pages 30-43

  Balmer, John M T ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84905792823     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203002445     Document Type: Chapter

References (36)

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