International strategies of emerging market firms: Standardization in brand management revisited

European Journal of Marketing

Volumn 44, Issue 9, 2010, Pages 1410-1436

  Erdoǧmuş, Irem Eren ^a   Bodur, Muzaffer ^b   Yilmaz, Cengiz ^b  

^a MARMARA UNIVERSITY   (Turkey)

^b BOGAZICI UNIVERSITY   (Turkey)

Author keywords

Brand management; Emerging markets; International marketing; Strategic management; Turkey

Indexed keywords

EID: 77956218913     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011062907     Document Type: Article

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