Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image

European Journal of Marketing

Volumn 42, Issue 9-10, 2008, Pages 879-906

  Balmer, John M T ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Corporate branding; Corporate identity

Indexed keywords

EID: 51749084202     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810891055     Document Type: Article

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