Principles of corporate rebranding

European Journal of Marketing

Volumn 42, Issue 5-6, 2008, Pages 537-552

  Merrilees, Bill ^a   Miller, Dale ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brands; Case studies; Corporate branding; Innovation

Indexed keywords

EID: 44249091874     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810862499     Document Type: Article

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