Corporate brand reputation and brand crisis management

Management Decision

Volumn 47, Issue 4, 2009, Pages 590-602

  Greyser, Stephen A ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Authenticity; Brand management; Brand reputation; Trust

Indexed keywords

EID: 67650813701     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740910959431     Document Type: Article

References (25)

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3. Balmer, J.M.T. and Greyser, S.A. (2006), Corporate marketing; integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation, European Journal of Marketing, Vol. 40 Nos 7-8, pp. 730-41.
4. Balmer, J.M.T., Greyser, S.A. and Urde, M. (2006), The crown as a corporate brand: insights from monarchies, Journal of Brand Management, Vol. 14 Nos 1-2, pp. 137-61.
5. Boston Globe (2007), Vioxx deal reportedly offers $4.8b to plaintiffs, November 9 (via New York Times News Service), Boston, MA.
6. Edelman Trust Barometer (2009), Trust Barometer (Executive Summary), January 28, and related coverage in Financial Times (January 27), other media, and Edelman web site.
7. Greyser, S.A. (1986), Harvard Business School Corporate Communications Published Case Studies: Audi 5000 and Unintended Acceleration (590-057); The Brent Spar Incident: A shell of a mess (597-013); Exxon: Communications After Valdez (593-014), additional unpublished presentations based on studies of Arthur Andersen, the Catholic Church in the US, Coca-Cola Belgium, Firestone/Ford, Martha Stewart OmniMedia, and Union Carbide (Bhopal).
8. Greyser, S.A. (2008a), Authenticity and reputation, paper presented at Tuck (Darmouth College) Corporate Communications Seminar, May.
9. Greyser, S.A. (2008b), «The branding of China; before and after Beijing», paper presented at Harvard, Stanford, and Washington (St Louis) Universities, Spring, and comments on CCTV (China) following Opening Ceremonies (August 9).
10. Greyser, S.A. and Diamond, S.L. (1974), Business is adapting to consumerism, Harvard Business Review, Vol. 52 No. 5, pp. 38-58.
11. Institute for Public Relations (2007), E-mail Report on Trust and Transparency, May 31.
12. Intel's Pentium (n.d.), Intel's Pentium: When the Chips are Down (A) (592-058) and (B) (595-059); Johnson & Johnson: The Tylenol Tragedy (583-043); NASA After Challenger: Restoring an Image; The Perrier Recall: A Source of Trouble (590-104) and The Perrier Relaunch (590-130); «Tarnished rings»: Olympic Games Sponsorship Issues (599-107); The USAir «Letters to travelers» Campaign (595-105); What is Done is Dun and Bradstreet (590-103).
13. New York Times (2005), KPMG admits unlawful conduct, New York Times, New York, NY, June 17.
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19. G. Heileman Brewing (n.d.), G. Heileman Brewing (A): Power Failure at PowerMaster (592-017), G. Heileman Brewing Co. (B): The "Nightline" Decision (592-018), G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster (592-019).
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21. Greyser, S.A. (2005), Learning from reputational crises, Harvard Resource, April, p. 3.
22. Greyser, S.A., Balmer, J.M.T. and Urde, M. (2006), The monarchy as a corporate brand: some corporate communications dimensions, European Journal of Marketing, Vol. 40 Nos 7-8, pp. 902-8.
23. International Herald Tribune (2007), Telekom drops out as sponsor, November 28 (via Reuters)
24. Sun, N. (2007), PR Clinic for Crisis Management, Sunnybund, Shanghai.
25. Wall Street Journal (Europe) (2006), Siemens woes deepen, November 23, and German sea of corruption», November 24-26.