From the Pentagon: A New Identity Framework

Corporate Reputation Review

Volumn 4, Issue 1, 2001, Pages 11-22

  Balmer, J M T ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 18844408995     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540129     Document Type: Article

References (0)