Implications of Habermas's "theory of communicative action" for corporate brand management

Corporate Communications

Volumn 14, Issue 4, 2009, Pages 389-403

  Kernstock, Joachim ^a   Brexendorf, Tim Oliver ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Brand management; Corporate brands; Social theories; Stakeholder analysis; Strategic marketing

Indexed keywords

EID: 71949099922     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280910998745     Document Type: Article

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