The question of coherency in corporate branding – over time and across stakeholders

Journal of Communication Management

Volumn 6, Issue 1, 2002, Pages 24-40

  Morsing, Mette ^a   Kristensen, Jan ^b  

^a Department of International Economics and Management   (Denmark)

^b UNIVERSITY OF COPENHAGEN   (Denmark)

Author keywords

Coherency; Corporate branding; Organisational members; Stakeholders; The media; Time; Uniqueness

Indexed keywords

EID: 84993073566     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540210806919     Document Type: Review

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