Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

European Journal of Marketing

Volumn 36, Issue 5-6, 2002, Pages 595-620

  Cova, Bernard ^a   Cova, Véronique ^b  

^a ESCP EUROPE   (France)

^b UNIVERSITÉ DE TOULON   (France)

Author keywords

Behavioural sciences; Consumer behaviour; Marketing; Postmodernism; Society

Indexed keywords

EID: 85036279889     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210423023     Document Type: Article

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