The Cycles of Corporate Branding: The Case of the LEGO Company

California Management Review

Volumn 46, Issue 1, 2003, Pages 6-26

  Schultz, Majken ^a   Hatch, Mary Jo ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346965667     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.2307/41166229     Document Type: Review

References (0)