Towards an integrated approach to corporate branding — an empirical study

Corporate Communications: An International Journal

Volumn 7, Issue 2, 2002, Pages 100-109

  Einwiller, Sabine ^a   Will, Markus ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Brands; Communications; Corporate identity; Organization

Indexed keywords

EID: 84986099061     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280210426160     Document Type: Article

References (25)

1. Aaker, D.A. and Joachimsthaler, E. (1999), Brand Leadership, The Free Press, New York, NY.
2. Axelrod, B., Handfield-Jones, H. and Welch, T. (2001), “War for talent, part two’’, The McKinsey Quarterly, Vol. 2, pp. 9-11.
3. Barich, H. and Kotler, P. (1991), “A framework for marketing image management”, Sloan Management Review, Winter, pp. 94-104.
4. Barnett, M.L., Boyle, E. and Gardberg, N. (2000), “Towards one vision, one voice: a review essay of the 3rd International Conference on Corporate Reputation, Image and Competitiveness”, Corporate Reputation Review, Vol. 3, pp. 101-11.
5. Birkigt, K. and Stadler, M.M. (1998), “Corporate identity als unternehmerische Aufgabe”, in Birkigt, K., Stadler, M.M. and Funck, H.J. (Eds), Corporate Identity: Grundlagen, Funktionen, Fallbeispiele, 9th ed., verlag moderne industrie, Landsberg/Lech, pp. 13-24.
6. Bruhn, M. (2000), “Integrierte Kommunikation und relationship marketing”, in Bruhn, M., Schmidt, S.J. and Tropp, J., Integrierte Kommunikation in Theorie und Praxis, Gabler, Wiesbaden, pp. 3-20.
7. Chambers, E., Foulon, M., Handfield-Jones, H., Hankin, S. and Michaels, E. (1998), “The war for talent”, The McKinsey Quarterly, Vol. 3, pp. 44-57.
8. Fombrun, C.J. (1996), Reputation: Realizing Value from the Corporate Image, Harvard Business School Press, Boston, MA.
9. Fombrun, C.J., Gardberg, N. and Sever, J. (2000), “The reputation quotient: A multi-stakeholder measure of corporate reputation”, Journal of Brand Management, Vol. 7, pp. 241-55.
10. Goold, M., Pettifer, D. and Young, D. (2001), “Redesigning the corporate centre”, European Management Journal, Vol. 19, pp. 83-91.
11. Gregory, J.R. (1997), Leveraging the Corporate Brand, NTC Business Books, Lincolnwood, IL.
12. Hurme, P. (2001), “Online PR: emerging organisational practice”, Corporate Communications: An International Journal, Vol. 6, pp. 71-5.
13. IMT Strategies (2000), “The impact of the Internet on public relations and business communications”, Tactical Insights by IMT Strategies, www.imtstrategies.com
14. (The) Internet Economy Indicators (2001), The Internet Economy Indicators, available at: www.internetindicators.com/execsummry.html
15. Katzenbach, J.R. and Smith, D.K. (1993), The Wisdom of Teams, Harvard Business School Press, Boston, MA.
16. Maathuis, O.J. (1999), “Corporate branding – the value of the corporate brand to customers and managers”, doctoral dissertation, Erasmus University Rotterdam.
17. Mintzberg, H. (1979), The Structuring of Organizations: A Synthesis of the Research, Prentice-Hall, Englewood Cliffs, NJ.
18. Staehle, W.H. (1990), Management, 5th ed., Vahlen, München.
19. Van Riel, C. (1995), Principles of Corporate Communication, Prentice-Hall, London.
20. Van Riel, C. (2001), “Corporate branding management”, Thexis, Vol. 4, pp. 12-16.
21. Walther, C. (1998), “Global news bureau”, in Merten, K. and Zimmermann, R. (Eds), Das Handbuch der Unternehmenskommunikation, Luchterhand, Neuwied.
22. Wiedmann, K.-P. and Jugel, S. (1987), “Corporate-identity-strategie: anforderungen an die entwicklung und implementierung”, Die Unternehmung, Vol. 41, pp. 186-204.
23. Will, M. and Wolters, A.-L. (2001), “Interdependencies of financial communications and corporate reputation”, Proceedings of the 5th International Conference on Corporate Reputation, Identity, and Competitiveness, 17-19 May, Paris.
24. Will, M., Probst, M. and Schmidt, T. (1999), “Who's managing corporate reputation? A survey of leading European companies”, Corporate Reputation Review, Vol. 2, pp. 301-6.
25. Yin, R.K. (1984), Case Study Research – Design and Methods, Sage, Thousand Oaks, CA.