Service quality in a higher education context: An integrated model

Asia Pacific Journal of Marketing and Logistics

Volumn 24, Issue 5, 2012, Pages 755-784

  Quintal, Vanessa Ann ^a   Sultan, Parves ^a   Wong, ho Yin ^b  

^a CENTRAL QUEENSLAND UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Brands; Communication; Customer services quality; Higher education; Image; Past experience; Satisfaction; Service quality; Trust

Indexed keywords

EID: 84986078558     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851211278196     Document Type: Article

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