University course selection and services marketing

Marketing Intelligence and Planning

Volumn 27, Issue 3, 2009, Pages 310-325

  Brown, Claire ^a   Varley, Peter ^b   Pal, John ^b  

^a UNIVERSITY OF LIVERPOOL   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Decision making; England; Services marketing; Universities

Indexed keywords

EID: 68549092510     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910955227     Document Type: Article

References (34)

1. Bateson, J. and Hoffman, K. (1999), Managing Services Marketing, The Dryden Press, Fort Worth, TX.
2. BBC (2006), Student debt averages £13,252, BBC News.
3. Bell, D. and Bucklin, R. (1999), The role of internal reference points in the category purchase decision, The Journal of Consumer Research, Vol. 26 No. 2, pp. 128-43.
4. Berry, L. (1980), Services marketing is different, Business, May/June, pp. 24-30.
5. Blackwell, R., Miniard, P. and Engel, J. (2006), Consumer Behaviour, Thomson South-Western, Mason, OH.
6. Booms, B. and Bitner, M. (1981), Marketing strategies and organisation structures for service firms, in Donnelly, J. and George, W. (Eds), Marketing of Services, American Marketing Association, Chicago, IL.
7. Bowden, R. (2000), Fantasy higher education: university and college league tables, Quality in Higher Education, Vol. 6 No. 1, pp. 41-60.
8. Briggs, S. (2006), An exploratory study of the factors influencing undergraduate student choice: the case of higher education in Scotland, Studies in Higher Education., Vol. 31 No. 6, pp. 705-22.
9. Currim, I. and Sarin, R. (1983), A procedure for measuring and estimating consumer preferences under uncertainty, Journal of Marketing Research, Vol. 20 No. 3, pp. 249-56.
10. Dawes, P. and Brown, J. (2003), Factors affecting the size of the awareness, consideration and choice sets: a study of UK undergraduate students choosing a university, Working Paper Series WP001/03, Wolverhampton University, Wolverhampton.
11. Department for Education and Skills (2004), The Higher Education Act, HMSO, London.
12. Dibb, S., Simkin, L., Pride, W. and Ferrell, O. (1994), Marketing, Concepts and Strategies, Houghton Mifflin, Boston, MA.
13. Duncan, C. and Olshavsky, R. (1982), External search: the role of consumer beliefs, Journal of Marketing Research, Vol. 19 No. 1, pp. 32-43.
14. Foskett, N. and Helmsley-Brown, J. (2001), Choosing Futures: Decision-making in Education, Training and Careers Markets, Taylor & Francis, London.
15. Gronroos, C.A. (1978), Service-oriented approach to marketing of services, European Journal of Marketing, Vol. 2 No. 8, pp. 588-601.
16. Hemsly-Brown, J. and Oplatka, I. (2006), Universities in a competitive global market place, International Journal of Public Sector Management, Vol. 19 No. 4, pp. 316-38.
17. Ivy, J. and Naudé, P. (1999), The marketing strategies of universities in the United Kingdom, International Journal of Educational Management, Vol. 13 No. 3, pp. 126-34.
18. Kotler, P. (1997), Marketing Management, Prentice-Hall, Upper Saddle River, NJ.
19. McGrath, S. (2002), Visit days: do they really encourage students to choose us?, Learning and Teaching in Action, Vol. 1 No. 1, pp. 26-7.
20. McGrath, S. and Millen, P. (2003), Getting Them in: An Investigation of Factors Affecting Progession to Higher Education of 16-19 Year Olds in Full-time Education, Learning and Skills Development Agency, Manchester.
21. Maringe, F. (2006), University and course choice: implications for positioning, recruitment and marketing, International Journal of Educational Management, Vol. 20 No. 6, pp. 466-79.
22. Moogan, Y. and Baron, S. (2003), An analysis of student characteristics within the student decision making process, Journal of Further & Higher Education, Vol. 27 No. 3, pp. 271-87.
23. Moogan, Y., Baron, S. and Bainbridge, S. (2001), Timings and trade-offs in the marketing of higher education courses: a conjoint approach, Marketing Intelligence & Planning, Vol. 19 No. 3, pp. 179-97.
24. Moogan, Y., Baron, S. and Harris, K. (1999), Decision-making behaviour of potential higher education students, Higher Education Quarterly, Vol. 53 No. 3, pp. 211-28.
25. MORI (2006), The Student Experience Report, UNITE, Bristol.
26. Price, I., Matzdorf, F., Smith, L. and Agahi, H. (2003), The impact of facilities on student choice of university, Facilities, Vol. 21 No. 10, pp. 212-22.
27. Simonson, I. (1992), The influence of anticipating regret and responsibility on purchase decisions, Journal of Consumer Research, Vol. 19 No. 1, pp. 105-18.
28. Slack, N., Chambers, S. and Johnston, R. (2007), Operations Management, Prentice-Hall, Harlow.
29. Solomon, M. (2006), Consumer Behaviour: Buying, Having, and Being, Prentice-Hall, Upper Saddle River, NJ.
30. Veloutsou, C., Lewis, J. and Paton, R. (2004), University selection: information requirements and importance, International Journal of Educational Management, Vol. 18 No. 3, pp. 160-71.
31. Veloutsou, C., Paton, R. and Lewis, J. (2005), Consultation and reliability of information sources pertaining to university selection. Some questions answered?, International Journal of Educational Management, Vol. 19 No. 4, pp. 279-91.
32. Whitehead, J., Raffan, J. and Deaney, R. (2006), University choice: what influences the decisions of academically successful post-16 students?, Higher Education Quarterly, Vol. 60 No. 1, pp. 4-26.
33. Wignall, A. (2007), How to fulfil those great expectations, Guardian Unlimited, available at: http://education.guardian.co.uk/higher/news/story/0,2016688,00.html (accessed 20 February 2007).
34. Foskett, N., Dyke, M. and Maringe, F. (2008), The influence of the school in the decision to participate in learning post-16, British Educational Research Journal, Vol. 34 No. 1, pp. 37-61.