Using triangulation and multiple case studies to advance relationship marketing theory

Qualitative Market Research

Volumn 12, Issue 3, 2009, Pages 307-320

  Stavros, Constantino ^a   Westberg, Kate ^a  

^a RMIT UNIVERSITY   (Australia)

Author keywords

Australia; Leisure activities; Qualitative methods; Relationship marketing

Indexed keywords

EID: 70049093519     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750910963827     Document Type: Article

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