Online satisfaction, trust and loyalty, and the impact of the offline parent brand

Journal of Product and Brand Management

Volumn 17, Issue 6, 2008, Pages 403-413

  Horppu, Marianne ^a   Kuivalainen, Olli ^a   Tarkiainen, Anssi ^a   Ellonen, Hanna Kaisa ^a  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Brand loyalty; Brands; Customer satisfaction; Magazines; Trust; Worldwide web

Indexed keywords

EID: 53249107729     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810904149     Document Type: Article

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