Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice

Journal of Marketing Theory and Practice

Volumn 16, Issue 2, 2008, Pages 139-152

  Dahlstrom, Robert ^a,b   Nygaard, Arne ^b   Crosno, Jody L ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^c WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 44149109914     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679160204     Document Type: Review

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