Customer loyalty: Exploring its antecedents from a green marketing perspective

International Journal of Contemporary Hospitality Management

Volumn 27, Issue 5, 2015, Pages 896-917

  Martínez, Patricia ^a  

^a UNIVERSITY OF CANTABRIA   (Spain)

Author keywords

Customer loyalty; Customer satisfaction; Green loyalty; Green marketing; Green overall image; Green satisfaction; Green trust; Hierarchy of effects model; Hospitality; Sustainability

Indexed keywords

EID: 84938546156     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-03-2014-0115     Document Type: Article

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