Family restaurant brand personality and its impact On customer's emotion, satisfaction, and brand loyalty

Journal of Hospitality and Tourism Research

Volumn 33, Issue 3, 2009, Pages 305-328

  Lee, Yong Ki ^a   Back, Ki Joon ^b   Kim, Jin Young ^c  

^a Sejong University   (South Korea)

^b UNIVERSITY OF HOUSTON   (United States)

^c Hanchon Korean Restaurant   (South Korea)

Author keywords

Brand loyalty; Customer satisfaction; Emotion; Restaurant brand personality

Indexed keywords

EID: 70349204650     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348009338511     Document Type: Article

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