Exploring consumer attitude and behaviour towards green practices in the lodging industry in India

International Journal of Contemporary Hospitality Management

Volumn 19, Issue 5, 2007, Pages 364-377

  Manaktola, Kamal ^a   Jauhari, Vinnie ^a  

^a School of Hospitality and Tourism Management Institute for International Management and Technology   (India)

Author keywords

Consumer behaviour; Corporate social responsibility; Green marketing; Hotel and catering industry; India

Indexed keywords

EID: 34547344303     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110710757534     Document Type: Article

References (74)

1. Ajzen, I. (1988), Attitudes, Personality, and Behaviour, Open University Press, Milton Keynes.
2. Christensen, P.D. (1995), "The environment: it's not time to relax", McKinsey Quarterly, Vol. 4.
3. Davis, J.J. (1993), "Strategies for environmental advertising", Journal of Consumer Marketing, Vol. 10 No. 2, pp. 19-36.
4. Forte, J. (1994), "Environmentally-friendly management in hotels", in Taylor, B., Hutchinson, C., Pollack, S. and Tapper, R. (Eds), Environmental Management Handbook, Pitman Publishing, London, pp. 168-86.
5. Foster, S.T., Sampson, S.E. and Dunn, S.C. (2000), "The impact of customer contact on environmental initiatives for service firms", International Journal of Operations & Production Management, Vol. 20 No. 2, pp. 187-203.
6. Freeman, L. (1989), "Consumers thinking 'green' too", Advertising Age, Vol. 60.
7. Fuller, D.A. (1999), Sustainable Marketing: Managerial-Ecological Issues, Sage Publications, Thousand Oaks, CA.
8. Gallagher, S. and Kennedy, N. (1997), "Organic foods: pricier, but safer?", Kiplinger's Personal Finance Magazine, Vol. 51.
9. Gartner, W.C. (1996), Tourism Development, Van Nostrand Rheinhold, New York, NY.
10. Green Globe (1994), The Green Globe Manual, Green Globe, London.
11. Hart, S.L. (1997), "Beyond greening: strategies for a sustainable world", Harvard Business Review, Vol. 75 No. 5, pp. 66-76.
12. Hindle, P., White, P. and Minion, K. (1993), "Achieving real environmental improvements using value-impact assessment", Long Range Planning, Vol. 26 No. 3, pp. 36-48.
13. Kapelianis, D. and Strachan, S. (1996), "The price premium of an environmentally friendly product", South African Journal of Business Management, Vol. 27 No. 4, pp. 89-96.
14. Kardash, W.J. (1974), "Corporate responsibility and the quality of life: developing the ecologically concerned consumer", in Henion, K.E. and Kinnear, T.C. (Eds), Ecological Marketing, American Marketing Association, Chicago, IL.
15. Kassarjian, H.H. (1971), "Incorporating ecology into marketing strategy: the case of air pollution", Journal of Marketing, Vol. 35 No. 3, pp. 61-5.
16. Kirk, D. (1997), Environmental Management for Hotels, Butterworth-Heinemann, Oxford.
17. Klein, E. (1990), The Selling of the Green, Dun and Bradstreet, New York, NY.
18. Kotler, P. (1997), Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed., Prentice-Hall, Upper Saddle River, NJ.
19. Laroche, M., Bergeron, J. and Barbaro-Forleo, G. (2001), "Targeting consumers who are willing to pay more for environmentally-friendly products", Journal of Consumer Marketing, Vol. 18 No. 6, pp. 503-20.
20. Leigh, J.H., Murphy, P.E. and Enis, B.M. (1988), "A new approach to measuring socially responsible consumption tendencies", Journal of Macromarketing, Vol. 8 No. 1, pp. 5-20.
21. McCloskey, M. (1990), "Customers as environmentalists", in Hoffman, M.W., Frederick, R. and Petry, E.S.J. (Eds), Corporation, Ethics and the Environment, Quorum Books, New York, NY.
22. McDaniel, S.W. and Rylander, D.H. (1993), "Strategic green marketing", The Journal of Consumer Marketing, Vol. 10 No. 3, pp. 4-11.
23. Marcus, M.B. (2001), "Organic foods offer peace of mind... at a price", US News and World Report, Vol. 130, p. 130.
24. Mathieson, A. and Wall, G. (1996), Tourism: Economic, Physical, and Social Impact, Longman, Harlow.
25. Menon, A., Menon, A., Chowdhury, J. and Jankovich, J. (1999b), "Evolving paradigm for environmental sensitivity in marketing programs: a synthesis of theory and practice", Journal of Marketing Theory and Practice, Vol. 7 No. 2, pp. 1-15.
26. Middleton, V.T.C. and Hawkins, R. (1998), Sustainable Tourism: A Marketing Perspective, Butterworth-Heinemann, Oxford.
27. Olander, F. and Thogersen, J. (1995), "Understanding of consumer behaviour as a prerequisite for environmental protection", Journal of Consumer Policy, Vol. 18 No. 4, pp. 345-85.
28. Ottman, J.A. (1992), "Sometimes consumers will pay more to go green", Marketing News, Vol. 26.
29. Ottman, J.A. (1995), "Edison winners show smart environmental marketing", Marketing News, Vol. 29.
30. Ottman, J.A. (1998), Green Marketing: Opportunity for Innovation, 2nd ed., NTC Business Books, Lincolnwood, IL.
31. Ottman, J.A. (1999), "Green marketing: will the consumer pay a premium for green?", In Business, Vol. 21.
32. Ottman, J.A. (2001), Ottman Report on Green Marketing and Innovation, Vol. 8, available at: www.GreenMarketing.com.
33. Peattie, K. (1995), Environmental Marketing Management: Meeting the Green Challenge, Pitman, London.
34. Peattie, K. (1999a), "Rethinking marketing: shifting to a greener paradigm", in Charter, M. and Polonsky, M.J. (Eds), Greener Marketing: A Global Perspective on Greener Marketing Practice, Greenleaf Publishing, Sheffield.
35. Peattie, K. (1999b), "Trappings versus substance in the greening of marketing planning", Journal of Strategic Marketing, Vol. 7 No. 2, pp. 131-48.
36. Pieters, R.G.M. (1989), Attitudes and Behaviour in a Source Separation Program: A Garbology Approach, Eburon, Delft.
37. Porter, M.E. (1998), Competitive Strategy: Techniques for Analysing Industries and Competitors, The Free Press, New York, NY.
38. Pujari, D. and Wright, G. (1996), "Developing environmentally- conscious product strategy (ECPS): a qualitative study of selected companies in Britain and Germany", Marketing Intelligence & Planning, Vol. 14 No. 1, pp. 19-28.
39. Pujari, D. and Wright, G. (1999), "Management of environmental new product development", in Charter, M. and Polonsky, M.J. (Eds), Greener Marketing: A Global Perspective on Greening Marketing Practice, Greenleaf Publishing, Sheffield.
40. Reinhardt, F.L. (1998), "Environmental product differentiation: implications for corporate strategy", California Management Review, Vol. 40 No. 4, pp. 43-73.
41. Roarty, M. (1997), "Greening business in a market economy", European Business Review, Vol. 97 No. 5, pp. 244-54.
42. Roper Organization (1990), The Environment: Public Attitudes and Individual Behavior, Roper Organization, Racine, WI.
43. Roper Starch Worldwide (1997), Green Gauge Report, Roper Starch Worldwide Inc., New York, NY.
44. Roy, R. (1999), "Designing and marketing greener products: the hoover case", in Charter, M. and Polonsky, M.J. (Eds), Greener Marketing: A Global Perspective on Greener Marketing Practice, Greenleaf Publishing, Sheffield.
45. Schlegelmilch, B.B., Bohlen, G.M. and Diamantopoulos, A. (1996), "The link between green purchasing decisions and measures of environmental consciousness", European Journal of Marketing, Vol. 30 No. 5, pp. 35-56.
46. Schwartz, J. (1990), "Earth day today", American Demographics, Vol. 12 No. 4, pp. 40-1.
47. Shrivastava, P. (1995a), "Environmental technologies and competitive advantage", Strategic Management Journal, Vol. 16, pp. 183-200.
48. Shrivastava, P. (1995b), "The role of corporations in achieving ecological sustainability", Academy of Management Review, Vol. 20 No. 4, pp. 936-60.
49. Simon, F.L. (1992), "Marketing green products in the triad", The Columbia Journal of World Business, Vol. 27 Nos 3-4, pp. 268-85.
50. Sims, R.A. (1993), "Positive attitudes won't make cash register ring", Marketing News, Vol. 27.
51. Speer, T. (1997), "Growing the green market", American Demographics, Vol. 19 No. 8, pp. 45-50.
52. Stern, P.C. (1999), "Information, incentives, and pro-environmental consumer behaviour", Journal of Consumer Policy, Vol. 22 No. 4, pp. 461-78.
53. Ton, M., Lin, M. and Radin, D. (1996), Greening Your Property: A Green Seal Guide, Green Seal, New York, NY.
54. Walker, J. (2000), Environmental Ethics, British Council Library Cataloging and Data, London.
55. Welford, R. (2000), Hijacking Environmentalism, Earthscan, London.
56. Wong, V., Turner, W. and Stoneman, P. (1996), "Market strategies and market prospects for environmentally friendly consumer products", British Journal of Management, Vol. 7, pp. 263-81.
57. Wood, L.A. (1990), "US consumers more concerned with economy than ecology", Marketing News, Vol. 20.
58. WTTC (1999), Millennium Vision: Strategic Economic and Employment Priority, WTTC, London.
59. WTTC (2000), Tourism Satellite Accounting Confirms Travel and Tourism as the World's Foremost Economic Activity, available at: www.wttc.org/ Vilamoura2000/11052000.htm.
60. Zikmund, W.G. and d'Amico, M. (1993), Marketing, 4th ed., West, St Paul, MN.
61. Kirk, D. (1998), "Attitudes to environmental management held by a group of hotel managers in Edinburgh", International Journal of Hospitality Management, Vol. 17, pp. 33-47.
62. Kotler, P. and Zaltman, G. (1971), "Social marketing: an approach to planned social change", Journal of Marketing, Vol. 35 No. 3, pp. 3-12.
63. Menon, A. and Menon, A. (1997), "Enviropreneurial marketing strategy: the emergence of corporate environmentalism as market strategy", Journal of Marketing, Vol. 61 No. 1, pp. 51-67.
64. Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W. (1999a), "Antecedents and consequences of marketing strategy making: a model and a test", Journal of Marketing, Vol. 63 No. 2, pp. 18-40.
65. Ottman, J.A. (1993), Green Marketing: Challenges and Opportunities for the New Marketing Age, NTC Business Press, Lincolnwood, IL.
66. Ottman, J.A. (1995), "A little creativity could lead to a big advantage", Marketing News, Vol. 29.
67. Pieters, R.G.M. (1991), "Changing garbage disposal patterns of consumers: motivation, ability, and performance", Journal of Public Policy and Marketing, Vol. 10 No. 2, pp. 59-76.
68. Porter, M.E. and Linde, C.V.D. (1995a), "Green and competitive: ending the stalemate", Harvard Business Review, Vol. 73 No. 5, pp. 120-34.
69. Porter, M.E. and Linde, C.V.D. (1995b), "Toward a new conception of the environment-competitiveness relationship", Journal of Economic Perspectives, Vol. 9 No. 4, pp. 97-118.
70. Pujari, D. and Wright, G. (1995), "Design dimensions of greener product strategy: results from a multi-case study of companies in Britain and Germany", Proceedings of European Marketing Academy Conference, Paris.
71. Reinhardt, F.L. (1999), "Bringing the environment down to earth", Harvard Business Review, Vol. 77 No. 4, pp. 149-57.
72. Webster, K. (2000), Environmental Management in the Hospitality Industry, Cassell, New York, NY.
73. World Business Council for Sustainable Development (1999), Annual Review 1999, WBCSD, Geneva.
74. WTTC, WTO, and The Earth Council (1996), Agenda 21 for the Travel and Tourism Industry: Towards Environmentally Sustainable Development, WTTC, London.