Antecedents of Internet retailing loyalty: Differences between heavy versus light shoppers

Journal of Business and Psychology

Volumn 24, Issue 3, 2009, Pages 327-339

  Chiou, Jyh Shen ^a   Pan, Lee Yun ^b  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b FENG CHIA UNIVERSITY   (Taiwan)

Author keywords

Asset Specificity; Internet store loyalty; Internet store satisfaction; Moderating effect of shopping level; Trust

Indexed keywords

EID: 70350617812     PISSN: 08893268     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10869-009-9111-7     Document Type: Article

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