Antecedents of Green Brand Equity: An Integrated Approach

Journal of Business Ethics

Volumn 121, Issue 2, 2014, Pages 203-215

  Ng, Pui Fong ^a   Butt, Muhammad Mohsin ^a   Khong, Kok Wei ^b   Ong, Fon Sim ^b  

^a UNIVERSITY OF NOTTINGHAM MALAYSIA CAMPUS   (Malaysia)

^b TAYLOR S UNIVERSITY   (Malaysia)

Author keywords

Brand credibility; Brand quality; Green brand equity; Green brand image; Green brand perceive value; Structural equation modeling

Indexed keywords

EID: 84899969913     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-013-1689-z     Document Type: Article

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