CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction

International Journal of Hospitality Management

Volumn 35, Issue , 2013, Pages 89-99

  Martínez, Patricia ^a   Rodríguez del Bosque, Ignacio ^a  

^a UNIVERSITY OF CANTABRIA   (Spain)

Author keywords

Corporate social responsibility; Customer identification; Customer loyalty; Customer satisfaction; Customer trust; Hospitality industry

Indexed keywords

EID: 84879573807     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.05.009     Document Type: Article

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