Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands

International Journal of Retail and Distribution Management

Volumn 35, Issue 7, 2007, Pages 544-555

  Martenson, Rita ^a  

^a UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

Brands; Customer loyalty; Customer satisfaction; Retailing

Indexed keywords

EID: 34250306020     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550710755921     Document Type: Article

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